Facebook: An Introduction

3 November 2015, posted in News


Another Social Media platform that can be used to promote your business is Facebook.

Created in 2004 by Mark Zuckerberg, it now has over 1.4b active users and is worth $220b in market capitulation. It uses a different type of language from Twitter – Facebook is all about interaction and is an excellent way of acquiring leads and clients.

When you set up Facebook for your business, set up a new profile rather than using your personal account. From here, you can set up a business Facebook page – if you would like more help, see our Guide to Facebook for further instructions.

The next step is to draw up a plan:

  1. What does your ideal client look like?
  2. What is the reason for your post?
  3. What action do you want your users to perform?
  4. Who do you want to reach?

Once you have your strategy in place, you are ready to post your first comments. Make sure your posts are interesting with engaging content which will encourage people to interact with you, and also include an image. Clients will want to see how others have benefitted from using your products or services so for example, if you sell football boots, ask your clients for a testimonial which you can then post with an image of the football boots attached. And as with Twitter, make sure you post something regularly. Your clients will begin to look out for your posts so don’t disappoint them.

Once you have c. 8-10 pages of content, you might want to consider taking a Facebook ad. But what ROI are you likely to achieve? Here are a few ideas to help get you started:

  1. Target specific users
  2. Find out what your target market wants
  3. Relate to your users – don’t just promote your business, show users that you are interested in what they are interested in
  4. Choose an eye-catching image
  5. Add a video
  6. Run special promotions
  7. Use A/B testing to see which ads are the most successful

But what do you do if you sell more than one product? Earlier this year, Facebook brought out “Product Ads”

This is designed “to help businesses promote multiple products or their entire product catalogue, across all the devices their customers use. With product ads, businesses can showcase more products and people on Facebook can discover more relevant products.”

If you would like us to set-up your Facebook account, or create a strategy for your posts, give us a call on 01722 671971 and we will be happy to help.

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