Mobilegeddon has begun!

24 April 2015, posted in News

From 21st April, Google has changed its algorithms to favour sites that are mobile-friendly on mobile searches. This means that if your website is not mobile-friendly, you will see your ranking drop. And with smartphone searches due to outnumber desktop searches by nearly 2 billion by the end of this year, you could lose potential customers.


By favouring sites that are mobile-responsive, Google will give preference to websites with high quality content which respond to mobile devices.

But have you ever tried to look at a non-responsive website from your tablet? Endless zooming and shrinking? Forget it. Move on to a website that you can read.

A responsive design gives your customers a better experience. As the content of the screen automatically adjusts to the size of the screen, it makes things so much easier to use.

And as John Rampton from Huffington Post points out there are other reasons why having a mobile-responsive website is so important: “According to Google’s Think Insights on Mobile, whenever someone arrives on your mobile website and is frustrated, or doesn’t see the content that they are searching for immediately, there’s a 61 percent chance they will leave and head to another website. However, whenever a user has had a positive experience with your mobile website, that individual will be 67 percent more likely to buy a product or use a service. Furthermore, 48 percent of users stated to Google that when a site doesn’t function on their mobile device it makes them feel that the company does not care for their business.”

Check here with the Google tool to see if your website is mobile –responsive.

It is? Great – Google is working for you.

If not, get in touch with us and we will see how we can help.

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